Casa lino iDENTITY REDESIGN

Collaborated with Casa Lino, a distinguished Indian brand renowned for its premium bath linen, to revamp their brand identity.

The objective was to create a distinctive and globally recognizable logo that would set them apart from competitors and resonate with international markets, particularly as they expanded their presence on platforms like Walmart and Amazon in the U.S.

To seamlessly integrate legacy and modernity, I designed a monogram using Casa Lino's initials, "CL." This monogram was crafted to function both as a standalone emblem and as a repeating pattern, enhancing brand recognition across various applications.

By incorporating this versatile design into their towel range, Casa Lino could establish a cohesive and luxurious aesthetic that appeals to a global audience.

Figma & Adobe Creative Suite